In July 2012, I was laid off from my role as Digital Marketing Evangelist at Microsoft. As the company streamlined its operations, a group of us learned our roles were eliminated. Microsoft was very good about it, of course, and offered to help us find other jobs within the company and externally. I felt positive about landing somewhere fresh and new after seven years in that position.
When I got back to my desk to contemplate my future, I wrote a blog post about the news to let people know that I was fine and was open to job offers.
The post went viral.
Over the next couple of days, major news publications mentioned my story and linked to the post. Ten thousand people viewed it and the phone began ringing off the hook with companies wanting to interview me.
What struck me most were the comments of support from people I had never even met. It turns out I’d built quite a brand in the digital marketing industry in the course of those seven years. While I knew many of those who followed me and would connect and engage with them online and at conferences, there were many, many more people who had come in contact with my writing, videos and presentations but stayed silent until that point.
That’s when the penny dropped and my company, Delightful Communications was born out of my commitment to helping others consciously build their personal brand. Three years later, we’ve helped hundreds of people across the world make their wisdom and expertise discoverable, sharable and memorable. This eBook is a compilation of blog posts I have written over the last year and is intended to help thousands more gain an understanding of the fundamentals of personal branding, with actionable tips to get the professional ball rolling in the direction you want it to go!
In taking action on the ten steps in this eBook, you’ll begin establishing a personal brand that’s approachable, endearing AND enduring. The next seven thousand words have been designed to offer an introduction to the art of personal branding, rather than overwhelming with massive amounts of actions and to-do lists. These tips are meant to inspire, with simple activities to help you see immediate results as you embark on your quest to stand out in your industry.
If you have any questions at all, feel free to reach out to me via my website, and connect with me on LinkedIn and Twitter. And please consider leaving a review on Amazon/Kindle so we understand the impact this book has had on your professional life and career.
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