Advertising is everywhere. On your phone, on TV, on the street, even inside your favorite apps. Let’s explore this topic together and use it to build your vocabulary and speaking skills.
🔥 Warm-Up
Take a moment to think about this:
Do you think you're influenced by advertising? Why or why not?
Be honest with yourself. Even small things—like choosing one brand over another—can be influenced by ads.
🧠 Vocabulary Challenge
Try to guess the words before looking at the answers.
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n b a r d = A type of product from a certain company with a certain name.
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e i c o m c m l r a = What you see on TV during breaks.
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c i u n e f e l n r = Someone with a lot of social media followers.
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c m u e s t r o = Someone who buys something or uses a service.
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t g a t r e = To go after, or aim for something.
💬 Idioms and Phrases
Complete the sentences using these expressions:
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go viral
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across the board
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sold on (something)
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deliver the goods
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price yourself out of the market
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If you don't _____, you'll be out of a job.
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Have you seen the latest video? It will _____, I think.
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I'm not _____ this colour. What do you think?
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Be careful. You might _____ if you go too high.
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It's rare that we agree on a decision _____ at our company.
✅ Answers
Vocabulary Challenge:
brand, commercial, influencer, customer, target
Idioms and Phrases:
deliver the goods, go viral, sold on, price yourself out of the market, across the board
🗣 Let’s Talk
Here are some discussion questions you can use in class, with friends, or for writing practice:
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Name at least 5 different advertising methods.
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What are some of your favourite brands?
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If you need a new pair of shoes, what influences your decision?
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Have you seen any shocking or memorable commercials?
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What makes an ad memorable?
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Do celebrity or influencer ads make you want to buy something?
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Are you easily influenced by advertising?
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What do you think about companies that target children?
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Do you check customer reviews before buying something?
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Should political parties advertise before elections?
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Should pharmaceutical companies advertise their drugs?
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Would you rather pay for a streaming subscription than watch ads?
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What are the negative effects of advertising?
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Do you buy “store brand” products at the grocery store?
✍️ Writing Prompts
Use these ideas to practice writing a short essay or paragraph:
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Is there enough protection against false advertising in your country?
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Which products depend most on advertising? Which have strong brand loyalty?
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Do you think advertising is a form of art?
